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| MEDIA HEADLINES 26/02/2010 |
| (2010-02-26) |
| Last updated: 2010-03-01 13:42 EET |
The opening of the biggest shopping mall in Romania, announced by an aggressive advertising campaign, looked more like a siege. As many as 80,000 Romanians stormed into the mall on its opening day, when free raffle tickets for a trip to Rio de Janeiro and bargain prices for consumer goods were offered. Friday’s media described Romanians’ ‘’mall-mania’’ as a crisis-related phenomenon, no different from the endless queues for milk and a kilogram of meat which were so common back in the days of the communist dictator Nicolae Ceusescu. The majority of people looking for a bargain were pensioners, writes the daily paper Evenimentul Zilei, as they are the hardest hit by the economic crisis.
The mirage of today’s small prices has replaced the mirage of yesterday’s import products, just like the old three-story commercial centres have been replaced by shopping malls stretching on tens of hectares. Romanians’ obsession with bargain prices, the same newspaper writes, boosts the mall construction market which saw a peak in 2009 in spite of the recession. As many as 100 million people - that is four times Romania’s population - go shopping to Bucharest’s malls in 1 year, Evenimentul Zilei writes, in spite of an average 6% rise in prices compared to last year. The lack of money creates another unusual phenomenon: if between 1980 and 1989 Romanians were forced to ration car fuel, they have returned to the old habit for completely different reasons.
The daily newspaper Adevarul points out that lower revenues made Romanians use less petrol for their cars than in 2009, so that fuel sales dropped dramatically after years of substantial growth. 2010 looks even worse. On the other hand, the newspaper Adevarul notes, the number of people scrapping cars older than 10 years has increased though they only receive up to 900 euros for each car from the state under the car fleet renewal programme. The lack of money and the hope for a better future make other people try their hand at playing the lottery. Evenimentul Zilei writes that in 2009 Romanians collected on 100 million winning lottery tickets, which is a lot more than last year. Suffice it to say that only two people actually won the lottery in 2009..
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