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| THE NATIONAL TOURISM FAIR 20/03/2009 |
| (2009-03-20) |
| Last updated: 2009-03-23 13:57 EET |
The image of the “eternal and fascinating Romania”, as the country was labeled 15 years ago in a controversial advertising campaign, is coming back this weekend at the International Tourism Fair, a biannual event which this year enjoys the participation of 300 specialized companies from 15 countries. The Bucharest fair is held under harsh conditions for Romania’s tourism industry, because of the economic recession. This is a fair organized at a time of crisis, with austerity budgets, cheap and short trips, even for the honey moon, with less team buildings and less enthusiasm for foreign destinations.
To save hundreds of firms from bankruptcy, Elena Udrea, the new head of Romanian tourism, for whom the Ministry of Tourism was re-established right after the elections, persuaded the Government that the best solution is to grant free tourism vouchers covering services provided by accommodation units across Romania. This crisis solution is perfect, both from an economic and political point of view, at a time when nobody thought Romania’s tourism could be put back on track. Apart from classical packages (a holiday in the countryside, a week in the mountains, a decade of recovery, a week at the seaside), Romanians are being lured to the Black Sea Coast for Easter, with an offer entitled Light on the Sea Shore, including a concert on the beach given by Goran Bregovici on April 19. At the fair’s opening ceremony minister Udrea also launched another project.
“I am talking about the “Tourist in Romania” project by means of which we are trying to make Romania a more attractive tourist destination, for Romanian as well as for foreign tourists.”
To support the project, the Romanian Youth and Sports Ministry, Monica Iacob Ridzi, promised a series of facilities:
“We offer young people with disabilities 3,000 accommodation places for free, and another 5,000 for young people coming from low-income families.”
These projects might prove a big failure if tourism infrastructure does not undergo a complete restructuring process. The high prices charged by tour operators, old out-of-fashion accommodation facilities, the lack of European-level services, corruption and the communist mentality will continue to keep away many Romanian and foreign tourists, thus fuelling the paradox of a fascinating country which sadly has a mediocre tourism. On Thursday Minister Udrea said tourism industry could help the Romanian economy emerge safe from the ongoing economic crisis if given the right importance.
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2025-04-03
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